Funding
1) What was the budget for Chicken?
The budget for Chicken was £110,000.
2) How did Joe Stephenson end up raising the money to make the film?
"Well we went to a lot of the big companies and they all said no, so the thing was that we had hardly any funding. We went around asking everyone who was anybody if they knew anyone who might put a little bit of money into it. In the end it came down to around 4 or 5 people which was mostly friends and we didn't even meet the lowest budget. We thought we have to make this with what we got, if we waited a year to get a little bit more money, would we lose some what we’ve got now."
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
The Chicken budget is a micro-budget film. This is an extremely low amount of money to make a film, especially compared to Hollywood-British blockbusters like Spectre or Paddington 2.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI Film Fund is an organisation that uses National Lottery funds to develop and support original UK filmmakers and films, and to increase the audiences who can enjoy them. They contribute because they provide support for the production, development and completion of feature films which fairly reflect people from different backgrounds. Also, they support high-quality British and independent releases, increase film choice for audiences and offer a springboard for UK film exports.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
Chicken failed to secure funding from the BFI Film Fund because the movie was aimed at a niche audience, so they didn't give them funding.
Production
1) What difficulties did the film run into during production?
During the production the film ran into difficulties such as unexpected bad weather as they were filming in external locations.
2) How many days did the film take to shoot?
19 days.
3) What scenes were particularly difficult for Joe Stephenson to film?
In particular it was difficult for Joe Stephenson to film the external locations, this is because there were issues with weather etc.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
The film failed to secure a distribution deal when first made in 2014 because it was low budget and didn't have promise of making profit due to the fact that it was targeted to a niche audience and not a mainstream.
2) What film festivals did Chicken feature at between 2014-2016?
Chicken featured in many film festivals between 2014-2016: Edinburgh film festival, Busan 20th international film festival, New Hampshire film festival, palm beach international film festival and Julian Dubuque film festival.
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
Film festivals are inspiring event that literate people attend, so by promoting the movie in a festival then the movie will be spoken about due to it appealing to a niche audience and quite unique.
4) When was Chicken released in cinemas in the UK?
20th May 2016 - UK cinemas.5) Why do you think film subscription service MUBI chose the film to feature on the service?
The reason MUBI chose the film to feature in its service because it appeals to a niche audiences, people who are more educated, this is their target market.
6) Why was Film4 a good choice to give the film its UK television premiere?
Film 4 was a good choice to give the film its UK television premiere because it appeals to a niche audience/ more educated. Film 4 is an art-house channel that shows unique movies.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
The film will be released on DVD in the UK by Network Releasing and the digital distribution in Canada/USA will be in 2018.
Promotion
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
The trailer suggests the genre drama as it follows the protagonist and a dramatic line of events that happen.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
The synergy between the film trailer and the poster is that they both use review quotes to emphasises how good their movie is. They also right the names of the people who said them and list the awards the movie has received.
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
Reviews from industry figures such as Mark Kermode are so important to a film's success as it allows the film to be promoted by someone with a high platform/status which may cause an increase in viewers of the film.
4) How does the Chicken Twitter account create and maintain interest in the film?
The Twitter account is crucial in creating and maintaining interest because people will keep re-tweeted information about this movie and this shows the increasing popularity of this movie. They advertise on this which creates and maintains interests because it leaves the audiences eager to know more about the film and as a result they will watch it.
5) Who does the Twitter account re-tweet? How does this help to promote the film?
The twitter account re-tweets Florence Pugh an actress and the film review by Sam. This helps promote the film because it keeps the audience engaged and interested with the film.
6) How does the Chicken Facebook page use images and video content to promote the film?
The Facebook page uses video and picture content to promote the film by showing their film reviews, giving the audience insights on the movie, showing them the film poster with reviews and showing them where they can purchase or watch the film on.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
The pages liked by the Chicken Facebook page are New Hampshire Film Festival, Everyman Cinemas and Little White Lies. This tells us that the film is quite unique and appeals to a niche audience.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
The celebrities that are mentioned on this page are Mark Kermode, Noel Clarke, Karen Gillian and Stephen Frears. These names are highlighted because these people are very big, influential people in the film industry as they are critics and can promote the film and persuade an audience to want to watch it due to their fame.
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?
The key purpose of this website is to promote the movie. This way it shows the audiences where the movie is currently available. This tells us that the influence of New Technology is increasing as more people can pass on the details via social media, this way it is faster and more efficient as people spend more time on social media nowadays.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
The Chicken YouTube channel features short official clips from the movie. They help promote Chicken because they are clips which leaves the audiences hanging and wanting to know more, it keeps their interest and this way it makes more and more people to go and watch it.
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