1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www - Some excellent ideas throughout this paper and with a little refinement I can see you pushing up to B or A soon. Good focus on question 3 (representation).
EBI - Deutschland 83 a lot weaker than Capital for question 3 so that's one to revise. Need more intertextual references in question 1 - see mark scheme for ideas.
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).
Question 1 - Criticisms of Hollywood cinema for the lack of originality in the film industry with reliance on franchises or sequels. Even a film such as Kingsman: The Secret Service has been developed from a comic and makes many intertextual references to the long-running and hugely successful James Bond: 007 film franchise. The poster arguably provides a good example of pastiche: media products that imitate the style of another text, artist or time period. Although an argument can be made that Kingsman: The Secret Service is a parody (there are definitely suggestions of comedy) the poster as a whole asks to be taken seriously. In a parody, audiences would likely expect a tagline that confirms the comic nature of the film. The only text appearing here is: ‘From the director of X Men: First Class’ which would suggest the film is trying to attract an audience looking for serious, action/superhero-based entertainment.
Question 2 - Construction of the Chicken branding on the poster/DVD packaging etc. effective in communicating the genre and key selling points of the film – art house, social realism, beautiful cinematography, theme of nature etc.
Question 3 - Deutschland 89: The postmodern visual aesthetic draws on pastiche, using exaggerated popular culture references and stylised mise-en- scene. Therefore representations do not reflect the genuine social and cultural context but a nostalgic view of 1980's culture.
Capital: Capital has been accused of left-wing bias for negative representation of wealth/upper middle class white British people and positive representation of multiculturalism and illegal immigrants.
3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:
Bricolage: The juxtaposing of old and new texts, images, ideas and narratives to create new meanings.
Pastiche: This refers to media products that imitate the style of another text, artist or time period. Pastiche is an example of intertextuality and takes a positive view of the original source. In contrast parody is similar to pastiche but instead ridicules the original source (e.g. Scary Movie parodies horror).
Intertextuality: The relationship between texts.
4) The second question was on the film industry. Write down two points from the mark scheme about Chicken's promotion and distribution that you didn't include in your answer.
- Construction of the Chicken branding on the poster/ DVD packaging etc being effective in communicating the genre and key selling points.
- Digital distribution in USA/Canada followed in January 2018 and the film is now available on Amazon Prime in the UK. The distribution of Chicken was challenging but ultimately quite effective for a niche micro-budget film.
5) Look over your mark, teacher comments and the mark scheme for Question 3 - the 25 mark essay question on your TV Close-Study Products. Write a complete essay plan for this question based on the suggested answers in the mark scheme. You can either use something similar to your actual answer or alternatively start from scratch. Make sure it is an extensive, detailed plan focused on the question (representations) and offering specific references to Capital and Deutschland 83 for each section. Try and cover the two texts equally if you can and aim to plan around 5-6 paragraphs in total.
Intro: - representations in both reflect social and historical context to quite a large extent
P1: Capital
- social context of London (house prices high)
- deterioration of families shown from opening scene flashback and rest of episodes
- house pricing contributes to deterioration in society
- representation of families and different lifestyles ( The Younts compared to The Kamals especially - two different standards of living ; the wealthy not as happy as those who have less - sense of family and community)
- Capital accused of left wing bias for negative representation of wealth/ upper class white British people and positive representation of multiculturalism and illegal immigrants.
P2: Deutschland 83
- diversity between East and West Germany
- East Germany more casual, West Germany more formal and wealthier
- social context of less well off families being closer together and having a real sense of family and community compared to more wealthy, upper class families ( also seen in Capital)
- both East and West Germany we see men being valued highly for their work however in West Germany men are presented as being more dominant than women then shown in the East
- Representations portray both sides. At times appear to favour the West (and therefore capitalism, dominant ideologies, hegemony – e.g. supermarket scene). However, the hero is an East German, reflecting values associated with communism and socialism.
- The series is likely to be interpreted differently depending on national contexts – the reception in Germany was different to other European countries or the USA. Representations may be more recognisable to international audiences and therefore not reflective of social and cultural context (perhaps a reason for lack of success in native Germany).
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