Media Studies Blog 2 - Natasha B

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Preliminary exercise : Video

July 15, 2018

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Music Video: Michael Jackson - Billie Jean

Goodwin’s music video theory Andrew Goodwin’s theory of music videos states that music videos contain some or all of the following elements: A link between the visuals & lyrics (compliment, contradict or amplify) Genre characteristics (heavy metal in industrialised settings; rap music in urban street contexts etc.) Contain intertextual references (references to popular culture) Contain notions of looking (e.g. screens within screens) Include objectification of females (e.g. male gaze) Include demands of the record label (close ups of lead singer, symbols or motifs associated with the band / performer etc.) Video will be performance, narrative or concept based. Neale’s genre theory of Repetition and Difference Steve Neale states that though all genres are structured along the identical conventions of plot, narrative and mise-en-scene, success lies in their ability to manipulate and re-shape these elements. In this sense, all genres all contain instances of r

Music Video: Common - Letter to the Free

Common: a pioneering artist Common is a Black American cultural icon who has maintained a political and social concern in his music. At one of the most charged periods in American history, the video Letter to the Free is presented as his contribution to the divisive political and social issues of contemporary America, a sense that he is attempting to draw attention to initiating a new wave of ‘protest music’. Michael Eric Dyson on Common Dyson on black stereotypes and Common: “Many critics don’t account for the complex ways that some artists in hip hop play with stereotypes to either subvert or reverse them. Amid the pimp mythologies and metaphors that gut contemporary hip hop, rappers like Common… seize on pimpology’s prominence to poke fun at its pervasiveness. “Hip hop is still fundamentally an art form that traffics in hyperbole, parody, kitsch, dramatic license, double entendres, signification, and other literary and artistic conventions to get its point across.” Michael Eric

TV: Postmodernism and Deutschland 83

Notes and definitions Postmodernism: a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories. (Source: Dictionary definition ) A brief history Postmodernism is linked to the premodernism and modernism eras. Pre-modernism: up to late 19th century. Religion dominates society. Modernism: late 19th century to mid-20th century Science dominates; religion questioned; distinct difference between high culture (e.g. art) and low culture; industrialisation. Postmodernism: mid- to late-20th century to present Blurring of high and low culture/art and popular culture; media-driven hyper-reality; style over substance. Postmodernism and the media Postmodernism is often defined by scepticism, irony, self-referentiality or intertextuality. What does that mean? T

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Preliminary exercise : Video

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